Just true men play ice hockey.

Promo-interface of Nivea product bar’s site offers every man to join to the general hockey event – the World Hockey Championship 2009 that is scheduled in April in Switzerland.

Acting together with offline advertising, promo-part acquaints you with the rules of the action (the main prize of which is a trip to Switzerland), gives you an opportunity to take a good look at other prizes and also gives you an information about the Championship (history, news, teams, ratings, schedule etc.). In addition, the part proposes a low-pressure advertising of the company’s products.

The project is notable for self-descriptiveness and attention to details. For example, you may virtually twirl an exclusive chronograph Tissot from limited series “Academy of Vyacheslav Tretyak” (59 watches will be presented to action participants).

By using on-board chronograph of time reckoning you may learn the time remains before the Championship accurate within a second.

For this project we used the materials of offline advertising campaign, designed the site and made flash-animation. January 2009.