It is a game-banner for an insurance company. Imagine: you catch elephants with the help of an umbrella so that they don’t destroy houses. Umbrella symbolizes the insurance company. When a sufficient number of houses is destroyed because of the elephants falling, the bubble with advertising messages appear. The game is quite simple but really fascinating and amusing. That is why the company can be sure that its message will be understood.

This banner was created for Vrij Vezekerd by request of Novocortex (the Netherlands) in February 2008.